Bulfinchs Version of the Story of Apollo and Daphne

The slime with which the earth was covered by the waters of the flood produced an excessive fertility, which called forth every variety of production, both bad and good. Among the rest, Python, an enormous serpent, crept forth, the terror of the people, and lurked in the caves of Mount Parnassus. Apollo slew him with his arrows - weapons which he had not before used against any but feeble animals, hares, wild goats, and such game. In commemoration of this illustrious conquest he instituted the Pythian games, in which the victor in feats of strength, swiftness of foot, or in the chariot race was crowned with a wreath of beech leaves; for the laurel was not yet adopted by Apollo as his own tree. The famous statue of Apollo called the Belvedere represents the god after this victory over the serpent Python. To this Byron alludes in his Childe Harold, iv. 161: ...The lord of the unerring bow,The god of life, and poetry, and light,The Sun, in human limbs arrayed, and browAll radiant from his triumph in the fight.The shaft has just been shot; the arrow brightWith an immortals vengeance; in his eyeAnd nostril, beautiful disdain, and mightAnd majesty flash their full lightnings by,Developing in that one glance the Deity. Apollo and Daphne Daphne was​ Apollos first love. It was not brought about by accident, but by the malice of Cupid. Apollo saw the boy playing with his bow and arrows; and being himself elated with his recent victory over Python, he said to him, What have you to do with warlike weapons, saucy boy? Leave them for hands worthy of them, Behold the conquest I have won by means of them over the vast serpent who stretched his poisonous body over acres of the plain! Be content with your torch, child, and kindle up your flames, as you call them, where you will, but presume not to meddle with my weapons. Venuss boy heard these words, and rejoined, Your arrows may strike all things else, Apollo, but mine shall strike you. So saying, he took his stand on a rock of Parnassus, and drew from his quiver two arrows of different workmanship, one to excite love, the other to repel it. The former was of gold and sharp pointed, the latter blunt and tipped with lead. With the leaden shaft he struck the nymph Daphne , the daughter of the river god Peneus, and with the golden one Apollo, through the heart. Forthwith the god was seized with love for the maiden, and she abhorred the thought of loving. Her delight was in woodland sports and in the spoils of the chase. lovers sought her, but she spurned them all, ranging the woods, and taking no thought of Cupid nor of Hymen. Her father often said to her, Daughter, you owe me a son-in-law; you owe me grandchildren. She, hating the thought of marriage as a crime, with her beautiful face tinged all over with blushes, threw her arms around her fathers neck, and said, Dearest father, grant me this favour, that I may always remain unmarried, like Diana. He consented, but at the same time said, Your own face will forbid it. Apollo loved her, and longed to obtain her; and he who gives oracles to all the world was not wise enough to look into his own fortunes. He saw her hair flung loose over her shoulders, and said, If so charming, in disorder, what would it be if arranged? He saw her eyes bright as stars; he saw her lips, and was not satisfied with only seeing them. He admired her hands and arms, naked to the shoulder, and whatever was hidden from view he imagined more beautiful still. He followed her; she fled, swifter than the wind, and delayed not a moment at his entreaties. Stay, said he, daughter of Peneus; I am not a foe. Do not fly me as a lamb flies the wolf, or a dove the hawk. It is for love I pursue you. You make me miserable, for fear you should fall and hurt yourself on these stones, and I should be the cause. Pray run slower, and I will follow slower. I am no clown, no rude peasant. Jupiter is my father, and I am lord of Delphos and Tenedos, and know all things, present and future. I am th e god of song and the lyre. My arrows fly true to the mark; but, alas! an arrow more fatal than mine has pierced my heart! I am the god of medicine, and know the virtues of all healing plants. Alas! I suffer a malady that no balm. can cure! The nymph continued her flight, and left his plea half uttered. And even as she fled she charmed him. The wind blew her garments, and her unbound hair streamed loose behind her. The god grew impatient to find his wooings thrown away, and, sped by Cupid, gained upon her in the race. It was like a hound pursuing a hare, with open jaws ready to seize, while the feebler animal darts forward, slipping from the very grasp. So flew the god and the virgin- he on the wings of love, and she on those of fear. The pursuer is the more rapid, however, and gains upon her, and his panting breath blows upon her hair. Her strength begins to fail, and, ready to sink, she calls upon her father, the river god: Help me, Peneus! open the earth to enclose me, or change my form, which has brought me into this danger! Scarcely had she spoken, when a stiffness seized all her limbs; her bosom began to be enclosed in a tender bark; her hair became leaves; her arms became branches; her foot stuck fast in the grou nd, as a root; her face became a tree-top, retaining nothing of its former self but its beauty, Apollo stood amazed. He touched the stem, and felt the flesh tremble under the new bark. He embraced the branches, and lavished kisses on the wood. The branches shrank from his lips. Since you cannot be my wife, said he, you shall assuredly be my tree. I will wear you for my crown; I will decorate with you my harp and my quiver; and when the great Roman conquerors lead up the triumphal pomp to the Capitol, you shall be woven into wreaths for their brows. And, as eternal youth is mine, you also shall be always green, and your leaf know no decay. The nymph, now changed into a Laurel tree, bowed its head in grateful acknowledgment. That Apollo should be the god both of music and poetry will not appear strange, but that medicine should also be assigned to his province, may. The poet Armstrong, himself a physician, thus accounts for it: Music exalts each joy, allays each grief,Expels diseases, softens every pain;And hence the wise of ancient days adoredOne power of physic, melody, and song. The story of Apollo and Daphne is of ten alluded to by the poets. Waller applies it to the case of one whose amatory verses, though they did not soften the heart of his mistress, yet won for the poet wide-spread fame: Yet what he sung in his immortal strain,Though unsuccessful, was not sung in vain.All but the nymph that should redress his wrong,Attend his passion and approve his song.Like Phoebus thus, acquiring unsought praise,He caught at love and filled his arms with bays. The following stanza from Shelleys Adonais alludes to Byrons early quarrel with the reviewers: The herded wolves, bold only to pursue;The obscene ravens, clamorous oer the dead;The vultures, to the conquerors banner true,Who feed where Desolation first has fed,And whose wings rain contagion: how they fled,When like Apollo, from his golden bow,The Pythian of the age one arrow spedAnd smiled! The spoilers tempt no second blow;They fawn on the proud feet that spurn them as they go. More Stories From Greek Mythology by Thomas Bulfinch Dragons TeethMinotaurPomegranate SeedsPyramus and Thisbe

Essay Morality and Immorality in Othello - 1255 Words

Morality and Immorality in Othello William Shakespeare’s tragic drama Othello presents to the audience a picture of many different shades of morality and immorality. It is the purpose of this essay to elaborate in detail on this thesis. Roderigo’s opening lines to Iago in Act 1 Scene 1 take us to the very root of the problem: Tush! never tell me; I take it much unkindly That thou, Iago, who hast had my purse As if the strings were thine, shouldst know of this. (1.1) In other words, the wealthy playboy has been paying off the ancient for the soldier’s intercession with Desdemona on behalf of Roderigo. This payoff has been in progress before the play begins, and it continues†¦show more content†¦Later, Desdemona suspects that his influence is the reason why Cassio is awarded the governorship of Cyprus and Othello is recalled home. Even in the first two scenes it is apparent that Iago’s lust for money has set in motion a series of events that are snowballing into something more and more tragic. Alongside this chain of events triggered by the avarice of Iago is another chain of events springing from innocence and morality. They center around the characters of Desdemona and Othello: She leaves her selfish father to share her love with the ideal man. He calmly rebuts the accusations, some prejudicial in nature, against his conduct toward Desdemona. She defends the Moor’s moral integrity and her own in front of the council; he does likewise. She unselfishly agrees to live with another family while her husband is busied in the war with the Turks; he concurs in this sacrifice. While waiting with Emilia and Iago at Cyprus, she heroically calls the ancient a â€Å"slanderer† and comes to the aid of his wife, who has been repeatedly downtrodden and hit upon by Iago. When the general’s ship arrives safely into the Cyprus port, he immediately greets his wife before anyone else, â€Å"O my fair warrior!† and â€Å"O my souls joy!† When Governor Montan o asks Cassio if the Moor is wived he responds with: â€Å"Most fortunately: he hath achieved a maidShow MoreRelated Good and Bad in Othello Essay1555 Words   |  7 PagesGood and Bad in Othello  Ã‚        Ã‚  Ã‚   A huge battle between good and evil is waged the William Shakespeare’s drama Othello. In this essay let us study the many facets of these two dimensions as presented through the words and actions of the characters.    Can the protagonist, who has committed a double killing in the last scene, be saved? In William Shakespeare: The Tragedies, Paul A. Jorgensen discusses the theology of the final scene:    It is better not to look too anxiously intoRead MoreOthello, By William Shakespeare918 Words   |  4 Pagesalways scheme their way into getting what they want by any means necessary. 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Business Explore Free Essays

The rise of integrated reporting and increased investor focus on extra-financial factors are part of a new global attitude toward business. One example of this trend is provided by research from Ceres, an advocacy organization for sustainability leadership, into the evolution of sustainability practice in companies (Ceres, 2014; Ceres Ramani, 2015). To understand what makes some companies more useful when it comes to delivering sustainability performance without sacrificing mission, Ceres focused its studies on how boards and directors provide oversight for sustainability. We will write a custom essay sample on Business Explore or any similar topic only for you Order Now Their research discovered that by making both executives and governing boards formally accountable for sustainability performance, organizations can face the increasing pressure to deliver on sustainability and maintain social mission. Governance practices can provide a framework for building mission into the DNA of organizations. To take this inquiry further, more research is needed to capture current learning across sectors and to identify mission-supportive governance practice as it evolves. Sharing this information with budding social entrepreneurs, MBA students and investors, to increase their understanding of governance as a solution to mission challenges, could help develop more sophisticated attitudes toward the role of governance across the sector. Additionally, more research into Mission monitoring that makes use of metrics and enables governing boards and managers to evaluate mission alongside financial performance and deliver oversight and accountability in both areas is needed. Investor engagement is another area where more research could be beneficial. As the sector continues to expand into the mainstream, new investors will be joining the boards of growing social entrepreneurships and exerting their influence. More work on how the leaders of these organizations can create proactive strategies to identify investors who align with the mission and negotiate favorable terms for mission preservation would be welcome. More research into how investor behavior, and the impact that has on mission preservation, could yield clues as to why so many businesses find mission pushed to the margins as they grow. There is also room for developing practical resources to help social entrepreneurships establish effective investor engagement and communication strategies. As the sector matures, finding the right people remains challenging for organizations in the hectic scaling stage. More extensive use of skills matrices—and matrices developed especially for mission-driven businesses—could help. A specialist referral service, online skills bank or recruiting agency could be established to connect organizations with appropriate candidates. How to cite Business Explore, Papers

Cross Cultural Business Communication

Question: Discuss about the Cross Cultural Business Communication. Answer: Introduction Thanks to the improvement of technology which has facilitated the globalization of the corporations. However, this has opened the businesses into diverse cultures forcing them to adapt to cross-cultural business communication (Reynolds Valentine, 2011). It is non-disputable that the modern workplaces are rapidly growing big as the business environment widens to comprise different cultures in different geographical regions (Peterson, 2004). Adapting to this type of communication enables the international managers to understand how employees of diverse cultures perceive their environment, how they speak and how they communicate (Hofstede Hofstede, 2005). Therefore, it is the responsibility of every global business to understand business communication diversities of the host country if it is anticipating for success. This report aims to analyze the cross-cultural communication exhibited by the Indians. The report evaluates the critical aspects surrounding cross-cultural business commu nication in India. India Background Information Indian is commonly known as the host of Himalayas Mountains and sacred river Ganges. The immigration and invasion of India by of foreigners greatly influenced the country's economy and culture. Through the initiation of economic reforms Indian economy has continued to strengthen and expand geographically. The continued economic growth has attracted a lot Direct Foreign Investment inflows from countries such as China, America, and Australia. Additionally, the Indian milestone in education has resulted in the provision of experienced technicians, engineers, and scientists making the country an attractive hub for foreign business. Cross-Cultural Business Communication in India Effective business communication is the key to business success. Similarly, understating the Indians traditions and culture in communication forms the foundation of business success which is aiming to enter the Indian markets and industries. For example, in the event of business meetings India has got very different culture from other countries such as China and the United States. This is supported by Moore (2011) who argue that time is irrelevant for the average Indians whereby they dont consider the hour when an event will happen provided at long last it will happen. This makes India a polychromic culture country whereby people change priorities depending on their importance. This creates problems which are not intentional event though they are frustrating and makes things difficult for the international managers. However, these challenges will be easily eliminated if the manager can understand the methods and techniques of managing the team culture effectively. Critical Business Communication Cultures in India Communication style is one of the fundamental aspect that any international manager operating in India should be aware of. According to Maclachlan (2010), Indians prefers to have a broad picture of whom they are communicating with. That is, they prefer highly context communication which has been passed indirectly. In India emotional and body language communications are commonly used when someone's directly avoiding to say no. Now, analyzing the above statement it clearly illustrates that it may cause a huge challenge for a foreigner to overcome cross-cultural communication diversity if he or she is used to lowing context and more direct communication. Another important aspect to consider in Indian Communication is the level of English among the country citizens. The findings indicate the majority of the Indian graduates and the ones residing in the urban centers are well endowed with the high level of English(Patro, 2013). This puts it clear that English is the business language in India. However, understanding of the Indian English language is very challenging. Apart from the deep Indian accent which makes it difficult for the international experts to figure out what they are saying they also use different expressions and vocabulary. According to Maclachlan (2010) the majority of the foreigners are aware of these aspects and thus expect communication with the Indians to be the simple one. However, this has not been the case as many international companies have found it difficult to interpret the Indian English. As a result, many foreigners confuse the Indian English as a result of inappropriate education and language skills. This demands the international managers to be aware of the Indian English to help at minimizing the loss of time and misunderstandings. According to Kawar (2012), effective business communication is not only rooted in spoken words but also how people interact with one another in the workplace. The Indian business culture is majorly based on trust and relationship rather than how someone is geared towards the achievement of the specific business goals. Therefore, effective communication in work will be determined by the established relationship between the manager and the employees of the lower radar. Some of the working relationships that the manager should be aware of include, the boss should create a paternalistic role while at the same time exercising a managerial role(Communicaid Group Limited, 2014). Alternatively, the relationship between the manager and the company employees should be similar to that of the close relatives. As a foreigner manager, the understanding of this unique business culture will help in reducing delays which might hamper the operations of the business. Finally, the report addresses some of the business communication etiquettes that are highly valued and thus ingrained as part of business communication in India. First, the academic achievement titles such as Doctor or Professor are highly encouraged and in the case where they are not applicable it is appropriate to use titles such as Mr. Mrs. or Miss. Secondly, Indian men rarely shake hands with women and thus a man should wait for a female business associate to initiate the greeting. Third, being aggressive in the business negotiations can be termed as disrespect. Fourth, shaking the head from side to side is a reflection that you understand or you agree with the speaker. Fifth, in the case of the group meeting it is a sign of respect to greet the oldest members first. Sixth, Feet are perceived as unclean and thus someone is not allowed to point his or her feet at a person. Seventh, when greeting a business colleague the individual should hold his hands together below his chin, bow and then say Namaste.' However, in contemporary Indian culture shaking hands is also considered appropriate(Commisceo Global, 2012). Conclusion Understanding the cross-cultural business communication in India is only the first step of entering the countys markets and industries. Therefore, international corporations must have a deep understanding of the Indian cultural diversity to be able to cope with them effectively. This can be eased by learning the Indian cultures through India culture awareness program. This will help the international organizations develop a competent intercultural personnel. In return, the company will enjoy huge competitive advantage compared to other foreign companies. References Commisceo Global. (2012, October 3). Indian Language, Culture, Customs and Etiquette. Retrieved from Commisceo Global Consultancy Ltd: https://www.commisceo-global.com/country-guides/india-guide Communicaid Group Limited. (2014, December 8). Indian Culture Key concepts and values. Retrieved from Communicaid Group Limited: https://www.communicaid.com/country/india/ Hofstede, G., Hofstede, G. J. (2005).Cultures and organizations. London: McGraw-Hill. Kawar, T. I. (2012). Cross-cultural Differences in Management. International Journal of Business and Social Science, 3(6), 105-111. Maclachlan, m. (2010, March 2010). Challenges of Doing Business in India. Retrieved from https://www.communicaid.com: https://www.communicaid.com/cross-cultural-training/blog/challenges-of-doing-business-in-india/ Moore, B. (2011, December 25). Cross Cultural Communication: Challenges of Managing Time across Cultures. Retrieved from https://indiathink.com: https://indiathink.com/ Patro, P. (2013, December 30). Cross Cultural Communication in Indian Context. Retrieved from https://www.slideshare.net/prasant26/mc-be-sec-b-group-7 Peterson, B. (2004). Cultural intelligence: A guide to working with people from other cultures. Yarmouth, ME: Intercultural Press. Reynolds, S., Valentine, D. (2011). Guide to Cross-cultural Communication. New Jersey: Prentice Hall.

Strategic and Environmental Analysis for McDonalds Corporation

Question: Discuss about theStrategic and Environmental Analysis for McDonalds Corporation. Answer: Introduction McDonalds Corporation founded in 1940 is recognised to operate several franchises restaurants chain in United States, Latin America, Asia/Pacific and Middle East. The main operation of the company is seen to be headquartered in Oak Brook, Illinois. The primary products of the company have been identified with Hamburgers, chicken, milkshakes, French fries and coffee. The various ranges of other products offered by the company have been seen with beverages, soft drinks, food products and coffee. As per the recent records published on December 31, 2016, it has been seen to be operating in 31,230 franchised restaurants (Corporate.mcdonalds.com, 2017). The main purpose of the report has aimed to analyse on the present strategy followed at McDonalds. Some of the main form of the strategies has been identified with Business-Level Strategies, Corporate-Level Strategies, Networks, Partnerships and Alliances. The study will further identify the Global Strategies with various types of the Multinational Corporations. The study will be further able to interpret the firms current strategy and the most significant factors affecting the firms performance, and your understanding of strategy. The latter part of the report will be further able to identify the drawbacks of the present strategy and recommend alternative strategic initiatives which the firms should pursue. The study will be also able to provide the various types of the measures which will be used to monitor the strategies in the organisation. Current Strategy Followed by the McDonalds The various levels of the strategy adopted by the company have been identified in terms of the corporate strategy, business strategy, marketing strategy and financial strategy. Corporate Strategy Expansion strategy The expansion strategy adopted by the company has been seen to be mainly evident in form of the expansion initiatives in the developing economies such as Asian countries. The Golden Arches have been seen to be consisting of a high potential for income. The expansion strategy has been already seen to be successful in regions such as Tokyo, Seoul, Beijing, India, and UAE. In addition to this there have been several other markets in the Asian region which has been seen to be offering the commitment of high sales along with market share and opportunities for profit for the fast food centre to setup the operations there (Rooney, 2014). Franchising The expansion strategy adopted by the company has been seen to be used as worldwide strategic measures. The company has been able to replicate the business model not only in U.S. but also internationally. At present more than 80% of the restaurants in the company have been able to maintain their operations via franchises (Anaf et al., 2017). Adaptation Strategy The existence of the different rules in the International regions, the company is not able to follow standard practices. This particular instance can be seen in Russia due to the various types of the local regulations. The standard adaptation process has been further seen to be based on the meeting the legal and cultural demands. The McCenter located in Russia was mainly used for purchase of the raw materials for McDonald's meals, which now got entered into the section of vegetables, milk, buns, vegetables and soft drinks products which are seen to be purchased from the wholesalers (Pagani, 2013). Business Strategy Value for Money McDonalds primary target has been mainly seen with the price sensitive customers with the use of value for money meals which are mainly seen to be identified with Buffalo Ranch McChicken and the Jalapeo McDouble. During the initiation, the main target of the company was based on the items with higher value, however in the recent times, it has shifted its product to lower priced products (Mithas, 2013). Customer Service McDonalds has always maintained the reputation by providing higher quality of the food services to the customers with clean surroundings. Although, the increasing demand has been evident with complexity in the food menu and the same has been evident with longer duration of preparation along with the time for preparing the items in the food menu. The speed of the service has been seen with the crucial aspects of the time required. Due to these identified issues McDonald's has been able to realize that former reputation for serving the quality fast food at the earliest will involve the elimination of the specific menu items and a greater emphasis on the traditional items such as French Fries, Quarter Pounders, Big Macs, Fish products and chicken (Verbeke, 2013). Brand Marketing The brand marketing has been seen to adversely affect the increasing health concerns for the consumers all around the globe. The main product of the company has been considered as junk food and it is seen to be unfit for everyday consumption. McDonalds has been seen aim for increasing trust among the customers in terms of the food quality and the brand of the products as healthy option of food. In order to do so the company has been seen to offer salads, fruit juices, iced teas along with this some of the some of the other options has been seen with the products with low in calories and carbohydrates (Kane et al., 2015). Financial Strategy The financial strategy maintained by the company has been seen with the focus on the leaner organisational objectives and key process for the business. For the purpose of focusing on the growth initiatives and creation of more customer value, the company has been seen with the plan of refranchising of the restaurants. In 2015, the company took the initiative to refranchise plan based on 50% more return in compare to the previous three year. In the same year the capital expenditure has been forecasted as $ 2 Billion. This has been seen to be lower by $ 1 decrease from the previous year (Quek Ling, 2013). Marketing Strategy On January 2015, the Chief Marketing Officer (CMO) of U.S. has been taking new initiatives to meet the demands of the customer. McDonalds has been shifting the Billions served strategy to Billons heard strategy. The Billions Heard strategy has been further seen to adhere to the meet the changes in the products. It has been further seen that these demands are to be addressed based on the new offerings and having policy for the improved food practices (Butler, 2013). The negative perception of the company has been identified with blogs and various types of the educational videos to inform about the various types of the business. Some of the new marketing policies of the company have been seen in terms of creating a platform for creating new taste among the consumers. The main form of marketing strategy adopted by the company has been observed in terms for giving the option to the customers on making a new order from the scratch without need to refer to the menu list. In addition to this, the customers of the restaurants have been seen to be having an open conversation of where the food is coming from. The main marketing motto of the company has been identified with informing the customers about the new product enhancements (Forbes.com, 2014). Evaluation and Suitability of the present Strategy The evaluation of the present strategy of the company has been able to state on the worst decline in the sale. The various types of the new restaurants have been seen with more attractiveness among the modern consumers. The company has been able to come up with an effective solution for the customizing price sensitive options along products which can be seen to be healthier. The company has been seen to be finding a way to restore the trust which has been based on the quality of the various items offered (MarketLine, 2016). The adaptation strategy followed by the company in corporate strategy section has been seen to be suffering from several challenges which are associated to the maintenance of the uniformity in quality and the expenses from the Russian outlets. This has been particularly seen to be affecting the quality of the profit procured and total amount of the market share to the cost of the food (Nandini, 2014). Menu Standardization The suitability of the business has been further identified with the customization based across countries operations and simplifying the menu. In addition to this, the company has been seen to add several products to the products which has been able to be prepared quickly. Moreover, in order to suit with the needs of the customer, the company has introduced several products such as Big Macs, Quarter Pounders, McFish, McChicken, French Fries, sugar-free drink options, juices, and breakfasts (Crawford et al., 2015). Digital Marketing In order to adapt with the present needs, McDonalds has been seen to emphasize on the strategy for digital marketing. Based on the various types of the interpretations it has been discerned that the strategy for the digital marketing, which shows young people visiting the store. The drop off in the sales and the market shares is seen among the families which has been identified as the main problem with the company (Ghezzi, 2013). Breakfast Menu Items Based on the various strategies adopted by the company some of the new additions have been identified in terms of the making new additions in the breakfast items. Some of the different types the other products of the company have been further seen to be based on the coffee, pastries and milkshakes. This particular strategy has been successful among the brand and the demand for the demand for the breakfast items. Some of the benefits of the present strategic measures adopted by the company has led to the aforementioned benefits: It has been discerned that after the strategic measures franchising is seen to require lesser amount of capital than the growth methods. The various measures for the franchising have been able to permit for the growth with the capital invested by the franchise owners (Raju et al., 2015). The present initiatives taken by the company has been able to present opportunity along with the unique concept for the business. Franchising has been able to allow for the multiple units which can be opened simultaneously. The company has been able to increase the recognition of the name which has been seen to be based on the newer strategies (Gerhardt et al., 2014) The present strategies have been able to source the new revenues streams. Some of the main form of the revenue stream has been identified with franchise fees, rebates from the suppliers, reduction in the training fees, more service options to the franchises and providing marketing and advertising in the regional and the national media based on the franchise network (Hazen Lewis, 2014). Recommendation The various types of the recommendations of the company have been seen to be based on the consideration of demand in the specific items which has been identified with the compatibility with the regional competitors. The company should be more proactive with the popularity of the Golden Arches' breakfasts. By the adoption of the process company will be able to increase the sales and the profits. Some of the main recommendations have been identified with the various types of the options for simplifying the menu of the company. The present strategies have been identified with the customization process which will be able to address the different types of the requirement based on the regional preference of the customers. In order to do this, the company needs to set the strategies to understand the present taste and preference of the individuals in a particular region. It has been further discerned that the present strategies needs to implement various types of the product development str ategy. This will be able to support the different types of the products based on the supporting various types of the intensive growth strategies along with the various types of the differentiation strategy. The company has been strategic objective seen to be having the main scope which has been able to address the various demands of the customer. As the company has been able to draw more revenues from all the international locations except for Middle East locations, it needs to put an augmented focus on the Middle Eastern Countries. Conclusion The analysis of the present strategy followed by McDonalds has been already seen to be successful in regions such as Tokyo, Seoul, Beijing, India, and UAE. In addition to this there have been several other markets in the Asian region which has been seen to be offering the commitment of high sales along with market share and opportunities for profit for the fast food centre to setup the operations there.The expansion strategy adopted by the company has been seen to be used as worldwide strategic measures. The company has been able to replicate the business model not only in U.S. but also internationally. At present more than 80% of the restaurants in the company have been able to maintain their operations via franchises. McDonalds primary target has been mainly seen with the price sensitive customers with the use of value for money meals which are mainly seen to be identified with Buffalo Ranch McChicken and the Jalapeo McDouble. McDonalds has always maintained the reputation by provi ding higher quality of the food services to the customers with clean surroundings. Although, the increasing demand has been evident with complexity in the food menu and the same has been evident with longer duration of preparation along with the time for preparing the items in the food menu. The evaluation of the present strategy of the company has been able to state on the worst decline in the sale. The various types of the new restaurants have been seen with more attractiveness among the modern consumers. The company has been able to come up with an effective solution for the customizing price sensitive options along products which can be seen to be healthier. The company has been seen to be finding a way to restore the trust which has been based on the quality of the various items offered.The company should be more proactive with the popularity of the Golden Arches' breakfasts. By the adoption of the process company will be able to increase the sales and the profits. Some of the main recommendations have been identified with the various types of the options for simplifying the menu of the company. References Anaf, J., Baum, F. E., Fisher, M., Harris, E., Friel, S. (2017). Assessing the health impact of transnational corporations: a case study on McDonalds Australia. Globalization and Health, 13(1), 7. https://doi.org/10.1186/s12992-016-0230-4 Butler, S. (2013). McDonalds burgers free of horsemeat due to close ties with farmers, firm says. The Guardian. Retrieved from https://www.guardian.co.uk/uk/2013/feb/28/mcdonalds-free-horsemeat-link-farmers Crawford, A., Humphries, S. A., Geddy, M. M. (2015). McDonalds: A Case Study in Glocalization. Journal of Global Business Issues, 9(1), 1118. Corporate.mcdonalds.com. (2017).Company Overview Segment Information :: McDonalds. [online] Available at: https://corporate.mcdonalds.com/mcd/investors/company-overview/company-overview-segment-information.html [Accessed 3 Oct. 2017]. Forbes.com. (2014). McDonalds Corp. Gerhardt, S., Hazen, S., Lewis, S. (2014). Small business marketing strategy based on McDonalds. ASBBS E - Journal, 10(1), 104112. Retrieved from https://search.proquest.com.library.capella.edu/docview/1534501086?accountid=27965%5Cnhttps://wv9lq5ld3p.search.serialssolutions.com.library.capella.edu/?ctx_ver=Z39.88-2004ctx_enc=info:ofi/enc:UTF-8rfr_id=info:sid/ProQ:abiglobalrft_val_fmt=info:ofi/fmt: Ghezzi, A. (2013). Revisiting business strategy under discontinuity. Management Decision, 51(7), 13261358. https://doi.org/10.1108/MD-05-2012-0388 Hazen, S., Lewis, S. (2014). Small Business Marketing Strategy Based on McDonalds. ASBBS Annual Conference, 10(1), 104113. Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D. (2015). Is Your Business Ready for a Digital Future? MIT Sloan Management Review, 56(4), 3744. Retrieved from https://search.proquest.com/docview/1694712931?accountid=8144%5Cnhttps://sfx.aub.aau.dk/sfxaub?url_ver=Z39.88-2004rft_val_fmt=info:ofi/fmt:kev:mtx:journalgenre=articlesid=ProQ:ProQ:abiglobalatitle=Is+Your+Business+Ready+for+a+Digital+Future?title=MIT+ MarketLine. (2016). McDonalds Corporation. McDonalds Corporation MarketLine Company Profile, 133. Retrieved from https://search.ebscohost.com/login.aspx?direct=truedb=bthAN=118890675site=ehost-live Mithas, S., Tafti, A., Mitchell, W. (2013). How a Firms Competitive Environment and Digital Strategy Posture Influence Digital Business Strategy. MIS Quarterly, 37(2), 511536. https://doi.org/10.1257/jel.50.4.1051 Nandini, A. S. (2014). McDonalds Success Story in India. Journal of Contemporary Research in Management, 9(3), 2131. Retrieved from https://access.library.unisa.edu.au/login?url=https://search.proquest.com/docview/1624963909?accountid=14649%5Cnhttps://www.library.unisa.edu.au/applications/findit/ctx_ver=Z39.88-2004ctx_enc=info:ofi/enc:UTF-8rfr_id=info:sid/ProQ%3Aabiglobalrft_val_fmt Pagani, M. (2013). Digital Business Strategy and Value Creation?: MIS Quarterly, 37(2), 617632. Quek, G. C., Ling, P. (2013). McDonalds apology over a pig toy: A cultural territorial clash. Australasian Marketing Journal, 21(4), 228233. https://doi.org/10.1016/j.ausmj.2013.08.002 Raju, N., Singh, S., Tariyal, M. (2015). Service Quality of McDonalds. Global Journal of Enterprise Information System, 7(3), 18. Rooney, J. (2014). [VIDEO] Cannes CMO Interview: McDonalds Steve Easterbrook. Forbes.com, 3. Retrieved from https://search.ebscohost.com/login.aspx?direct=true%7B%7Ddb=bth%7B%7DAN=97104997%7B%7Dsite=ehost-live Verbeke, A. (2013). International Business Strategy: Rethinking the Foundations of Global Corporate Success. Zhurnal Eksperimentalnoi i Teoreticheskoi Fiziki. https://doi.org/10.1007/s11575-013-0196-x

An Explanation of the Ideal Gas Law

An Explanation of the Ideal Gas Law The Ideal Gas Law is one of the Equations of State. Although the law describes the behavior of an ideal gas, the equation is applicable to real gases under many conditions, so it is a useful equation to learn to use. The Ideal Gas Law may be expressed as: PV NkT where:P absolute pressure in atmospheresV volume (usually in liters)n number of particles of gask Boltzmanns constant (1.38Â ·10−23 JÂ ·K−1)T temperature in Kelvin The Ideal Gas Law may be expressed in SI units where pressure is in pascals, volume is in cubic meters, N becomes n and is expressed as moles, and k is replaced by R, the Gas Constant (8.314 JÂ ·K−1Â ·mol−1): PV nRT Ideal Gases Versus Real Gases The Ideal Gas Law applies to ideal gases. An ideal gas contains molecules of a negligible size that have an average molar kinetic energy that depends only on temperature. Intermolecular forces and molecular size are not considered by the Ideal Gas Law. The Ideal Gas Law applies best to monoatomic gases at low pressure and high temperature. Lower pressure is best because then the average distance between molecules is much greater than the molecular size. Increasing the temperature helps because of the kinetic energy of the molecules increases, making the effect of intermolecular attraction less significant. Derivation of the Ideal Gas Law There are a couple of different ways to derive the Ideal as Law. A simple way to understand the law is to view it as a combination of Avogadros Law and the Combined Gas Law. The Combined Gas Law may be expressed as: PV / T C where C is a constant that is directly proportional to the quantity of the gas or number of moles of gas, n. This is Avogadros Law: C nR where R is the universal gas constant or proportionality factor. Combining the laws: PV / T nRMultiplying both sides by T yields:PV nRT Ideal Gas Law Problems Ideal vs Non-Ideal Gas ProblemsIdeal Gas Law - Constant VolumeIdeal Gas Law - Partial PressureIdeal Gas Law - Calculating MolesIdeal Gas Law - Solving for PressureIdeal Gas Law - Solving for Temperature Ideal Gas Equation for Thermodynamic Processes Process(Constant) KnownRatio P2 V2 T2 Isobaric(P) V2/V1T2/T1 P2=P1P2=P1 V2=V1(V2/V1)V2=V1(T2/T1) T2=T1(V2/V1)T2=T1(T2/T1) Isochoric(V) P2/P1T2/T1 P2=P1(P2/P1)P2=P1(T2/T1) V2=V1V2=V1 T2=T1(P2/P1)T2=T1(T2/T1) Isothermal(T) P2/P1V2/V1 P2=P1(P2/P1)P2=P1/(V2/V1) V2=V1/(P2/P1)V2=V1(V2/V1) T2=T1T2=T1 isoentropicreversibleadiabatic(entropy) P2/P1V2/V1T2/T1 P2=P1(P2/P1)P2=P1(V2/V1)−Î ³P2=P1(T2/T1)ÃŽ ³/(ÃŽ ³ − 1) V2=V1(P2/P1)(−1/ÃŽ ³)V2=V1(V2/V1)V2=V1(T2/T1)1/(1 − ÃŽ ³) T2=T1(P2/P1)(1 − 1/ÃŽ ³)T2=T1(V2/V1)(1 − ÃŽ ³)T2=T1(T2/T1) polytropic(PVn) P2/P1V2/V1T2/T1 P2=P1(P2/P1)P2=P1(V2/V1)−nP2=P1(T2/T1)n/(n − 1) V2=V1(P2/P1)(-1/n)V2=V1(V2/V1)V2=V1(T2/T1)1/(1 − n) T2=T1(P2/P1)(1 - 1/n)T2=T1(V2/V1)(1−n)T2=T1(T2/T1)

The U.S. Militarys Space Operations

The U.S. Militarys Space Operations People love a good military conspiracy theory, including the one that the Air Force has its very own space shuttle. It all sounds very James Bond, but the truth is that the military actually never had a secret space shuttle.  Instead, it used NASAs space shuttle fleet until 2011. Then it built and flew its own mini-shuttle drone and continues to test it on long missions. However, while there may be great interest within the military for a space force, theres just not one out there. There is a space command at the U.S. Air Force, mainly interested in working through issues of armed forces using space resources. However, there arent phalanxes of soldiers up there, just a lot of interest in what military use of space might eventually become. The U.S. Military in Space The  theories about the military use of space stem largely from the fact that the U.S. Department of Defense flew secret missions on the shuttles when NASA was still using them to get to space. Interestingly, when NASAs fleet was being developed, there were plans to make  additional copies exclusively for military purposes. That affected the specifications of the shuttle design, such as the length of its glide path, so that the vehicle could accommodate military and top-secret missions. There was also a shuttle launch facility built in California, at Vandenberg Air Force Base. This complex, called SLC-6 (Slick Six), was supposed to be used to put shuttle missions into polar orbits. However, after the Challenger exploded  in 1986, the complex was put into caretaker status and was never used for a shuttle launch. The facilities were mothballed until the military decided to retool the base for satellite launches. It was used to support Athena launches until 2006 when Delta IV rockets began to lift off from the site.   Use of the Shuttle Fleet for Military Operations Ultimately, the military decided that having dedicated shuttlecraft for the military was unnecessary. Given the amount of technical support, staff, and facilities required to run such a program, it made more sense to use other resources to launch payloads into space. In addition, more sophisticated spy satellites were developed to accomplish reconnaissance missions. Without its own fleet of shuttles, the military relied on NASAs vehicles to meet its needs for access to space. In fact, the space shuttle Discovery was planned to be available to the military as its exclusive shuttle, with civilian use as it was available. It was even going to be launched from the militarys Vandenbergs SLC-6 launch complex. Ultimately the plan was scrapped following the Challenger disaster. In recent years, the space shuttle fleet has been retired and new spacecraft are being designed to take humans to space.   For years, the military used whatever shuttle was available at the time of need, and military payloads were launched from the usual launchpad at Kennedy Space Center. The last shuttle flight strictly for military use was carried out in 1992 (STS-53). The subsequent military cargo was taken up by shuttles as a secondary part of their missions. Today,  with the increasingly reliable use of rockets via NASA and SpaceX (for example), the military has much more cost-effective access to space.   Meet the X-37B Mini-shuttle Drone While the military hasnt had a need for a conventional manned orbiting vehicle, some situations could call for a shuttle-type craft.  However, these craft will be quite different from the current stable of orbiters- perhaps not in look, but definitely in function. The X-37 shuttle  is a good example of where the military is going with a shuttle-type spacecraft. It  was originally designed as a potential replacement for the current shuttle fleet. It had its first successful flight in 2010, launched from atop a rocket. The  craft carries no crew, its missions are secret, and it is entirely robotic. This mini-shuttle has flown several long-term missions, most likely performing reconnaissance flights and specific types of experiments.   Clearly, the military is interested in the ability to place objects into orbit as well as have reusable spy craft; the expansion of projects like the X-37 thus seems entirely possible and very likely will continue into the foreseeable future. The U.S. Air Force space command, with bases and units around the globe, is the front line for space-based missions, and also focuses on cyberspace capabilities for the country, as needed.   Could There Ever Be a Space Force? Occasionally politicians float  the idea of a space force. What that force would be or how it would be trained are still very large unknowns. There are few facilities to get soldiers ready for the rigors of fighting in space. As well, theres been no talk by veterans of such training, and expenditures for such places would eventually show up in budgets. However, if there was to be a space force, massive changes to military structures would be needed. As mentioned, training would have to ramp up on a scale so far unknown to any military on the planet. Thats not to say one couldnt be created in the future, but there isnt one now.   Edited and updated by Carolyn Collins Petersen.