Tarantino essays

Tarantino essays Tarantino: Writer, Director, Actor, Lunatic Youve seen it before. Its been mocked in several movies. You may have even pretended to do it with your buddies. Its the slow motion walk scene from Quentin Tarantinos Reservoir Dogs. Little did Tarantino know, that this scene though would set his life into fast forward and secure his place as one of the greatest filmmakers of all time. From Reservoir Dogs to Kill Bill Volume Two, Tarantino has turned Hollywood and the world upside down with his edgy and gruesome movies, not only as a writer/director but also as an actor as well. Tarantino began his passion as a clerk at a video store in L.A. Tarantino first started by writing the script to the movie True Romance about an in-experienced call girl and comic book nerd. This movie really set Tarantino on the map as a promising, new, young, artist with great ideas. With his foot in the door Tarantino was ready to take the step from new and young to brilliant and innovative. Reservoir Dogs premiered in 1992 at the Sundance Film Festival. This movie was really the first step for Tarantino to go out and set him self apart from most other directors. Tarantino uses several shots in most of his movies and first used some in this great epic. He borrows Scorceses trunk shot showing the view out of a trunk as people look in. He also shows a bloody Nova, which is also shown in Pulp Fiction. Tarantino has always used several different styles to get his point across. He especially likes gangster films, as evident in Reservoir Dogs, Samurai movies and westerns. ...

Top 8 Jobs for Cat Lovers

Top 8 Jobs for Cat Lovers are you a cat person? cats are much more independent than dogs. cat lovers tend to be open-minded, and respectful of cats’ ability to think for themselves. cat lovers are often introverted, sensitive and intelligent. their jobs should allow them to work independently. of course, finding a perfect career isn’t as easy as picking a side on the dog person or cat person debate. but if you are a cat lover and would rather hang out with cats than people, consider these occupations:1. cat sitter[via imgur.com]people love their cats and they want the best cat sitter to look after their cats. it is not easy to find a good cat sitter. many pet sitters aren’t cat people and thus don’t understand cat’s little quirks. if you love spending time with cats, and want to be your own boss, consider starting your own cat sitting business.to become a responsible and professional cat sitter, you should definitely look into taking first aid and cpr courses. get liability insurance and bond if that’s a requirement in your state.make yourself visible in the community, spread the words. it is especially effective if you start sitting your friends and family cats, build up your resume. you could also post flyers at local veterinary offices, animal rescue centers, and pet stores. you can also start your social media channels. cats and pet lovers are all over instagram, facebook and pinterest.2. cat writer or bloggerif writing is your thing and you obviously love cats, become a cat writer or blogger! start your own blog, write about cat food, cat health or cat fun. you can also reach out to established pet blogs and offer to write for them. you never know where it might take you.kate benjamin started her blog, moderncat.com, in 2008 to share her favorite design finds for cat lovers. she has expanded her blog to include a design studio, a distribution business and an online magazine for design conscious cat people.check out cat writer association if you are interested in starting your career as a cat writer.3. cat cafà © ownerthe cat cafà © is finally trending in europe and the united states. the first cat cafà © opened in taiwan in 1998. cat lovers who cannot have their own cat can visit cat cafà ©. usually, it is so popular among locals and tourists, and it is usually fully booked a month or so in advance.people visit cat cafà © to play and relax with cats. playing with cats can be such a stress reliever, it is especially popular in dense cities. in addition to making a profit from food and drinks, you can also charge adminission fee. you can even turn your cafà © into a cat shop.4. catnip sellera catnip bag costs around $2, and you can make a huge profit from selling toys filled with catnip. catnip sellers are known as the drug dealer of the cat world! you can sell these on amazon, etsy or even start your own online store. you can get your supply from your local pet shop.5. professional cat catcheryou can actually mak e up to $80 – $100 an hour catching cats. if you trust your cat instinct and can catch a cat, then start your own cat-catching business. start by reading jordana’s serebrenik’s book.6. veterinaryveterinary is one of the most rewarding career choice for animal lovers. to become a veterinarian, you’ll need a bachelor’s degree that’s heavy in science and then go to a veterinary school to complete a 4 year doctorate of veterinary medicine.although it’s a long process before becoming a veterinarian, there’s plenty of opportunities after school. u.s. department of labor reports that veterinarian jobs are expected to grow by 36% from 2010 to 2020.7. veterinary technician / veterinary assistantif you don’t fancy school, then maybe become a veterinary technician or veterinary assistant. both jobs give you the same opportunity to work closely with cats.to become a veterinary technician, you’ll need to finish a postsecondary program in veterinary technology, which is usually 2 years. you’ll also need to be registered and licensed, depending on the state you want to practice in.if 2 years is still too long for you, you can become a veterinary assistant. many college offer comprehensive training programs that can be completed in under a year, and sometimes, employers offer on the job training, so you can skip school altogether.8. thinking outside of the cat boxif you don’t like any of the traditional career paths listed above, no worries, start thinking outside of the kitty box for ways to earn your living as a cat lover. your ideal cat profession might not exist yet. your purrfect cat career is just around the corner and your cat instinct might be your best career guide.

Speaker's response for Sports management class Essay

Speaker's response for Sports management class - Essay Example Although none of the academic books or journals had mentioned anything about the sports managers being the last line of defense in any given sports management team, it remains a fact that managing sports is not an easy task. In line with this, the top management team of any sports-related organization are responsible not only in the search for short-term and long-term sponsors but also communicate how sports activities can benefit the sponsors, the need to constantly increase the sports organization’s sales and profit, finding ways on how to effectively associate the sponsor’s brand to a given sports event, and eventually come up with a reasonable pay and reward schemes that could encourage the players to stay loyal with the team (Crompton a). As compared to the use of traditional ads, Levin, Joiner and Cameron strongly suggest that the process of incorporating the logos or brand name of the sponsor in sports cars or basketball jerseys increases the chances wherein the public consumers could develop a strong positive attitude and increased ability to recall the sponsor’s brand. ... As a significant part of a sports management team, it will always be the duty of the top management officials to inquire, research, and learn more about the grounds for any potential legal issues that they will have to face in the near future or give them the opportunity to legally sue anyone who would illegally take advantage of the sports management organization. For example, the term â€Å"ambushing in sport† is all about pretending or purposely creating a false impression that a corporate brand is one of the official sponsors of a team even though the brand has no legal rights to be an official sponsor (Crompton b). Crompton (b 1) mentioned that â€Å"official sponsors receive littly legal protection from ambusing†. For this reason, the sports manager(s) should take it as a challenge to create useful and effective strategies on how they can counter-act or prevent any third party or a company from violating the sports ethics particularly when it comes to ambushing. P erhaps, the sports manager should investigate on whether or not he or she can make use of the IP rights law to protect the name of the sports team from being illegally used by any party or a company who wish to gain any forms of brand recognition from the sports viewers. Not only did the speaker talked about the proper way of doing business but also the significance of legality of doing business, the importance of public trust in sports, etc. Personally, I find the advice given by the speaker to be very logical and practical when it comes to molding his audiences on how to become an effective sports manager in the future. In general, there is a saying that â€Å"what goes around, comes around†. To become a successful and effective sports manager, the speaker advice

A Policy in Healthcare that was Implemented as a Result of Regulatory Research Paper

A Policy in Healthcare that was Implemented as a Result of Regulatory or Legislative Requirement - Research Paper Example This bill went into effect on January 1, 2007. This bill states that all acute, psychiatric and special hospitals must make patients aware of charity care, payment discounts, and government-sponsored health insurance. It also requires hospitals to standardize its billing and collection procedures (California Assembly Bill 774). Basically, this law requires transparency in hospital billing, as all hospitals must have detailed information about their charity policies, including who is eligible and what procedure must be taken for eligibility, and a written description of how the hospitals collect the debts. Also required is a written disclosure of the hospital billing practices and debt collection procedures for everybody (California Assembly Bill 774). Analysis The rationale for this particular change in the way California Sutter Health is doing business is rather simple – health care costs are spiraling out of control, and uninsured patients contribute much to the ever-burgeon ing cost of health care to this country. As of 2005, some $45 billion worth of medical care is not being paid by uninsured patients (Families USA, 2005). What this means is that those with insurance pick up the tab for the people who cannot pay in the form of higher premiums. Another rationale for implementing this scheme is to encourage uninsured patients to get the care that they need, when they need it. Prior to the California Sutter Health scheme, many individuals did not visit the doctor when it was necessary, for fear that they would be hit with high medical bills (Families USA, 2005). This is because there was a great deal of uncertainty going in how much a certain procedure or visit would cost. What California Sutter Health did was show the patient, up front, what the costs would be, and this greatly empowers patients. The reason why this empowers patients is that they can see how much they will pay for something in advance. Then, they could either decide to get the procedur e done, at that time, if they had the money for it, or they could decide to put the procedure off until they had the chance to save up the money that was needed. Therefore, everybody wins – the patient is allowed to know, up front, how much a procedure might cost, which helps the patient, and the hospital itself does not find itself stuck with uncollectible bills that makes the cost of health care higher for everybody. This scheme allowed CSH to reduced its account receivables by $78 million in just three months (Souza & McCarty, 2007). These are some of the benefits of the program. Which is not to say that the policy is without its costs. There were a few bugs that needed to be worked out before the policy was implemented. For instance, the patient financial services staff member, and the Central Business Office could not access real-time financial information and management could not generate detailed reports (Souza & McCarty, 2007). Moreover, there was the costs of properl y training the patient financial services (PFS) staff, for they had to be trained in spotting errors and correcting them, such as when the occurrence code is incorrectly filed or accident information is missing from the claim (Souza & McCarty, 2007). Further training had to be done with registration employees, who were never accustomed to asking for money; they had to be tr

Standard Deviation use in the Business World Essay Example for Free

Standard Deviation use in the Business World Essay Abstract This paper evaluates the role of standard deviation in business. As part of the evaluation, a brief summary of five different peer reviewed papers has been presented. Topics such as, the purpose of the study, the research questions, the hypothesis of the study, and the main findings of the study for the five papers, have been summarized by each of the learning team members. Standard Deviation use in the Business World Standard Deviation is a statistical measurement that shows how data are spread above and below the mean. The square root of the variance is the standard deviation (Cleaves, Hobbs, Noble, 2012). It plays a key role in business management, with one of its benefits being that it simplifies the determination of variability in a given symmetrical data set. In this paper, the role of Standard Deviation in business has been presented by means of summarizing five peer-reviewed papers. Summary of Paper 1 In order to understand the role of standard deviation in business world, the first paper reviewed is on the topic ‘Risk: An uncommon deviation’, by Scott, D (2006). Standard deviation has a critical role to play in evaluating the risks involved in the field of business investments. Below is the summary of the findings from the paper: Purpose of the Study The paper focused on understanding the role of using standard deviation in estimating the risks involved in investments. According to Scott (2006), historically few, if any, real world investors naturally think in terms of standard deviations when they think about risk. The traditional risk models did not take into account standard deviation. In this paper, the author has evaluated the impact of using standard deviation in enhancing risk management strategies. Research Questions The key questions discussed within this paper are 1. Does use of standard deviation help in estimating all possible outcomes involved in business investments? 2. Does use of standard deviation help in mitigating risks? Hypothesis The hypothesis used in the paper is that the risk in the real world includes a set of situations and outcomes that no model can ever capture and no statistic can ever express. However, the usage of standard deviation can possibly help in building a more predictable risk management strategy. Findings of the study Below are the findings of the study 1. Standard deviation can help in predicting many of the possible risks, but there will always be rogue risks, which are very hard to predict. Risk that can be modeled mathematically is only part of the risk. However, standard deviation can help in greatly enhancing the traditional risk evaluation models, since most of the times the performance outcomes stay within the realms of a normal distribution (Scott, 2006). 2. It is essential to diversity the risk management techniques used. According to Scott (2006), it is essential to pay attention to correlation coefficients, covariance matrices and other statistical analyses by all means, but also assess the actual financial exposure to any one issuer, economic happening or institutional structure. 3. Challenge those whose professional training encourages them to equate risk and standard deviation (Scott, 2006). Summary of Paper 2 The second paper chosen is titled â€Å"Implied Standard Deviations and Post-earnings Announcement Volatility† by Acker, D (2002). Purpose of the Study The purpose of the study is to investigate if there is increase in volatility of stock prices following annual earnings announcements. The study is using implied standard deviations (ISDs), which are derived from option prices to establish the day-by-day changes in volatility within the announcement period. The focus is primarily on the timing of the volatility increase, rather than on the level of increase. Research Questions 1. Can the timing of market volatility due to reaction to bad news or good news, be predicted using the ISD? 2. Is there difference in the timing of reaction between, good news, easy to interpret news vs bad news, or difficult to interpret news? 3. Is the delayed reaction to bad news a manifestation of their lower degree of earnings persistence? Hypothesis The hypothesis is that good news announcements are associated with positive returns and bad news is associated with negative returns. Announcements of bad news have generally been established to have lower earnings response coefficients. The conditions of changing volatility, the ISD of an at-the-money option can be interpreted as an estimate of the expected standard deviation of the return over the life of that option, and can therefore be used to analyze the pattern of volatility, which the market expects to occur around an announcement. Announcements of earnings per share (eps) figures with a high transitory component, whose implications for the future are more difficult to assess, should be associated with a delayed volatility reaction. Findings of the study 1. If the day of the of the anticipated volatility increase is known, then by measuring the ISD at two points before that day, the `basic volatility and the amount increase can be deduced. 2. The ISDs tend to rise before the announcement date and fall after it. The day 10 ISDs suggest that volatility rises again roughly two weeks after the announcement. 3. Announcing bad news and announcing news that is difficult to interpret both have an incremental effect on delaying the volatility reaction, but the effect of bad news appeared to be dominant. 4. Companies reporting bad news deliberately convey less precise information, thereby extending the period required by the markets to analyze its implications. 5. When there is no news, ISD and hence volatility did not appear to change significantly around the announcement. Summary of Paper 3 The third paper chosen is titled â€Å"Forecasting the pulse: How deviations from  regular patterns in online data can identify offline phenomena† by Andreas and Pascal (2013). Purpose of the Study With steady increase of data availability of human behavior collected through online social services, there is a big potential for data scientist to leverage standard deviation as the tool to conduct real time detection and analytic studies of extraordinary offline phenomena. Such detection helps build foundational marketing opportunities for social commerce. Research Questions 1. Does communication environment (i.e. facebook, twitter, match.com) has its normal state of user behavior? 2. Is there seasonal trend in the patter? How big are the variations? 3. What is the dynamic empirical state base on the historical data pattern? Do large deviations detected between system states versus empirical state work as indicators of user’s offline phenomenon? Hypothesis Large deviations between the states of the social platform as forecasted by the empirical model can be used as indicators of extraordinary events, which led users to deviate from their regular usage patterns. Findings Studies launched on Twitter base on historical usage in 2011 – 2012 concludes that each social platform has its own variable of usage pattern that is specific to individual user. The normal state of communication environment can be measure by specific variables in the data documenting the user behavior online. After removing the seasonal trends, statistic model can determine the large deviations between the state of the system as forecasted and the empirical state. These large deviations are later validated as truly extraordinary events that led the users to deviate from the normal usage patterns (Andreas Pascal, 2013). These variations act as predictors for the social companies to proactively launch market campaign to target audiences. Summary of Paper 4 The fourth paper chosen is titled â€Å"Standard deviation of anthropometric Z-scores as a data quality assessment tool using the 2006 WHO growth standards: a cross-country analysis†, by Mei, Z., Grummer-Strawn, L.  (2007). Purpose of the Study Worldwide nutritional status of population can be measured using height and weight anthropometric indicators. In 1978, World Health Organization (WHO) indicated that the Standard Deviation of the Z scores of these indicators remains relatively constant across population, irrespective of nutritional status. In 2006, WHO published new growth standards and purpose of study is to find whether above standards can still be used to access data quality. Research Questions 1. Are previous measures of Z scores calculation still applicable to measure worldwide nutritional status of population? 2. Can nutritional status, especially in children, from both developed and developing countries, be used as international references? 3. Will Z-score rages still apply to data collected after the application of 2006 WHO growth standards? Hypothesis Since the Z-Score scale is linear, summery statistics i.e. mean, Standard Deviation, and standard errors caused through delta of application can be computed from Z-Score values. Z-Score summery statistics is also helpful for grouping growth data, irrespective of age, sex and nationality. The summary statistics obtained for current application model can be compared with earlier references. Findings Available Demographic and Health Surveys (DHS) represent nationally and contains large sample sizes. As these surveys are supported by United States Agency for International Development (USAID), they can be used authentically and contain wide range of monitoring and impact evaluation indicators. As per 51 DHS surveys obtained, 32 were from 23 African countries, four from three Asian countries and 15 from eight Latin American countries. The Z scores were obtained for height for age, weight for age, and weight for height and body mass index for age. For all these four indicators, Z-score in Latin American countries were higher than in African and Asian countries, even though the Standard Deviation for all the three indicators were relatively stable and did not vary much with the Z-Score means. References Acker, D. (2002). Implied Standard Deviations and Post-earnings Announcement Volatility. Journal Of Business Finance Accounting, 29(3/4), 429. Andreas, J., Pascal, J. (2013). Forecasting the pulse: How deviations from regular patterns in online data can identify offline phenomena. Internet Research, 23(5), 589 607. doi:http://dx.doi.org/10.1108/IntR-06-2012-0115 Cleaves, C., Hobbs, M., Noble, J. (2012). Business Math (9th ed.). Upper Saddle River, NJ: Prentice Hall. Retrieved from VitalBook file. Scott, D. (2006). Risk: an uncommon deviation. JASSA, n.a.(2), 30. Retrieved from http://search.proquest.com.ezproxy.apollolibrary.com/docview/89211018?pq-origsite=summon Mei, Z., Grummer-Strawn, L. (2007). Standard deviation of anthropometric Z-scores as a data quality assessment tool using the 2006 WHO growth standards: A cross country analysis. World Health Organization.Bulletin of the World Health Organization, 85(6), 441-8. Retrieved from http://search.proquest.com/docview/22955688 7?accountid=458

The Breaking of Taboo Essay -- Poetry Analysis

Adrienne Rich was a very critically acclaimed and widely read poet of her era. Ms. Rich was a rebellious pioneer in expressing her viewpoints through her poetry in what was considered highly taboo topics of her time, such as, politics, lesbianism, and feminism. Adrienne Rich was born on May 16, 1929 in Baltimore, Maryland. Her father was renowned pathologist at John Hopkins University, Dr. Arnold Rich, and her mother Helen Elizabeth Rich, was a concert pianist and composer. Adrienne began writing at a very early age, with the encouragement of her father. As a child, she grew up reading works from her fathers extensive library from Tennyson, Keats, Arnold, Blake, Rossetti, Swinburne, Carlyle, and Patter (Booth). Adrienne attended A. B. Radcliffe College and graduated in 1951. In her final year at Radcliffe, her collection, â€Å"A Change of World†, was selected by, W. H. Auden for the Yale Series of Younger Poets award. In 1953, Adrienne married Alfred Conrad, an economics professor at Harvard, whom she had met while she was an undergraduate student at Harvard. During their marriage, they had three children, David, Paul, and Jacob. In the mid 60’s Adrienne became very involved in Vietnam anti war protests, feminist, and civil right issues. As time went on, Alfred thought she was losing her mind because of her obsession and devotion she had to these causes. This created quite a bit of tension in their marriage. In 1970, she separated from Alfred, which lead to his suicide a few months later. Rich’s early works were very traditional and structured. Her style mirrored the poets who she read extensively as a child. As Rich progressed in her writings, her styled changed drastically. Rich took on a dialogue, and free verse style. This ... ...aressa. "6 Powerful Adrienne Rich Quotes Every Woman Should Read." The Stir, 12 Mar. 2012. Web. 19 Apr. 2012. Meredith, May. "Adrienne Rich: 1929-2012 / Feminist poet turned personal into political." San Francisco Chronicle (10/1/2007 to present) 29 Mar. 2012: A1. Newspaper Source Plus. Web. 22 Apr. 2012. Rich, Adrienne, comp. Twenty-One Love Poems. 2nd. Emeryville, Ca.: Effie's Press, 1977. Web. 19 Apr. 2012. ---, Adrienne. Collected Early Poems 1950-1970. 1st. New York: W.W. Norton, 1993. 419. Print. ---, Adrienne. Dark Fields of the Republic 1991-1995. New York: W.W. Norton, 1995 3, 65. Print. Schuduel, Matt. "Adrienne Rich, feminist poet who wrote of politics and lesbian identity, dies at 82." 28 Mar. 2012, n. p. Web. 15 Apr. 2012. Sky. "The Floating Poem Unnumbered By Adrienne Rich." Thirty Days Of.., 06 05 20010. Web. 21 Apr. 2012.

Serial Killers as Heroes in Popular Culture

â€Å"When asked to justify the extremely sadistic nature of his murders, Doe replies: â€Å"If you want to people to pay attention, Detective, you can’t just tap them on the shoulder anymore. You have to hit them with a sledgehammer. Then you’ll find you have their strict attention. † This is a prime example as to why the media can get, and keep the attention of their audience when it comes to being a serial killer. The media feels that the more people see of a particular crime, the less they are inclined to go out and commit heinous crimes. On the other hand, it could be that they just need the ratings to keep their show going and they really do not care what their audience is looking at or how it makes them feel. The media in my opinion only care about their ratings and how many viewers they have. The media should focus more of the energy on the victims and what was taken, rather than focusing on the killer or killers. During this week we watch Natural born Killers, and I thought that this movie showed every aspect as to why the focus should not be on the killers. Who in their right mind would decide to do a live taping of an interview with a serial killer, and then decide to let the prisoners view the taping. This shows that the producers only cared about the ratings. They did not have to agree with the request, but they did not want to lose their number 1 reporter either. They put their ratings and sponsors above their audience and a lot of people lost their lives, all because someone higher up thought it was ok to do a live show with a serial killer. In my mind I am thinking, this man is not the president or anything so why should he get all the attention. Why someone of this nature should even be allowed to see the light of day. Why, because we as society crave that energy that is sent from the screen to our living rooms. We want to feel sorry for the killers because it’s in our nature to think that maybe this person could have been saved, or that they were truly wronged somewhere in their life. I truly do think that the prisoners viewing the show as it aired played a big part in the major riot that occurred. I am not saying that it could not have happened at any other time, but in this case with everything that was going on, this was the wrong time to allow prisoners access to this particular show. The media puts too much information out there for anybody to see, and society is the one who ends up suffering the consequences.

Brand Sense/Marketing: McDonald’s Hamburgers Essay

Figure 1 This figure illustrates how McDonald’s hamburger is presented to the public. The picture looks so appealing enough to make people crave to taste how it is like when combining the fresh and nutritious ingredients together. The picture alone tells that the food is very delicious by its look, that it produces enchanting smell; and when a person touches it, its soft and thick bread would be enough to satisfy his craving. Analyzing the ads in view of the senses presented in the diagram gives the brand manager the criteria in assessing how effective the ads is in arousing the interest and craving of the people towards the product. In the same way, this also guides him/her to determine a particular sensory activity he would employ in a particular product. Figure 2 Using the twelve components in the ‘Smash your Brand’ philosophy of Martin Lindstrom, McDonald’s hamburgers communicate the true personality of the company. This principle applies the idea of uniqueness that makes the product relevant to its customers. This uniqueness is applied in various components as discussed by Lindstrom. The M shape icon and the McDonald’s mascot that represent it appear so customer friendly while the combination of yellow and white and a little red gives relaxing mood. Actually the name McDonald is an American folksong that creates an image as ‘plain folk. ’ In my opinion, McDonald’s will survive smashing because it communicates goodwill and friendly customer service in many aspects of services. ‘Smash your Brand’ as another device through which a marketing scheme is being conceptualized, is holistic in approach. For a marketing plan, using this approach is quite mind-numbing and tedious because in the first place this particular approach is done by the organization as a whole to impose a change in the company. Once the initiative is from the upper level, marketing department will also follow and will create a plan based on the set corporate goals. Perhaps, what could be done is basically orchestrating what the company is and what the company does. This is what it means by â€Å"communicating a heart. † Thus, this diagram will become effective only when the company has the message and identity to tell the public. Figure 3 McDonald’s hamburger is authentic because of its drive to perfect its product by making it real in terms of quality represented by the product’s color, simplicity of the images, richness in ingredients, and values explained in text (McDonald’s). Perhaps this authenticity testing is utilized or suggested by Lindstrom because it aims to measure the impact of the ads to the intended audience. As an emotional testing, its authenticity will help to enhance the customers’ motivation to patronage the product. The device is helpful I guess in order to strengthen the impact of the advertisement. Figure 4 To realize that a product meets another level of customer’s satisfaction is a good indication that the ad as well as the product is really tempting and alluring. In case of McDonald’s hamburgers as shown in an internet ad, the food is really tempting by its look; however, it becomes more enticing because the nutrition content will satisfy ‘my’ body. The level of understanding regarding the benefit of the product will heighten the interest of the person to buy the product. The emotional profile therefore provides another avenue in the advertisement that will make it more effective and convincing. Application Lindstrom provides novel idea in making marketing truly relevant to the needs of the people. These diagrams and models are useful therefore in conceptualizing and figuring out marketing strategies and action that will be appealing enough to cultivate interest to a lot of people amidst many competitions. What brand managers understand is that marketing does not rely solely on advertisement. It involves concerted actions and effort that aim to promote and to sell the product. The primary end of the effort is to increase the sales. Lindstrom conceptualized those models, which for him will facilitate the planning stage of the brand managers. However, the models require a lot of work analysis and sometimes limit the creativity because it tends to bind the strategies on the models. What most marketing managers or brand managers are doing is looking through some ways that will make their product unique from the rest; they do not limit any possibility. Regarding this, it is important to realize that branding is different from marketing. Branding is â€Å"about performance†¦ is a tool for delivering your business objectives: a means to an end, not an end in itself† (Barlow & Stewart, p. 17). It is therefore aims to bring the customer close to the product and not the product to the customer; the latter is the marketing job. Branding and marketing require two different courses of actions. Secondly, the brand manager must conceptualize what could provide solution to the customers’ needs and problems. That is the key towards identifying effective branding strategies. The best way to do this is conducting researches that will identify those needs. The brand must in the first place dwell within the hearts and minds of the clients. Third, after the courses of action have been finalized, use Lindstrom’s models to analyze the weaknesses and strengths of the strategies. With this suggestion, planning will become systematic and that Lindstrom will become useful. Reference Barlow, J. & Stewart, P. (2004). Branded Customer Service. USA: Berrett-Koehler Publishers. Lindstrom, M. (2005). Brand Sense: How to Build Powerful Brands through Touch, Smell, Sight & Sound. USA: Kogan Page Publishers. McDonald’s. http://cep. mcdonalds. com/qualityfood/.

Todays Negative Media essays

Today's Negative Media essays Since the late 1940s media such as television have been an important factor in our everyday lives. Television keeps people aware and up-to-date with important information giving those people knowledge on what is happening in the world around them. Television is also used as a source of entertainment. In the past television was mainly used to entertain families where they would get together around the TV set and watch for a few hours. However, today television is used for many purposes and is a cause for concern when looking at its affects on the people of todays society. Firstly, younger children tend to watch television instead of going outside and getting exercise; teenagers watch television instead of doing their studies, and grown-ups become pre-occupied with technologic gadgetry instead of doing what they are supposed to. Secondly, children watching television see violence in the form of cartoons or other popular children shows desensitizing the children and making them think vi olence is acceptable in real-life. Lastly, some types of media discriminate against all people regardless of age, gender, or race. In todays society, television can have a negative affect on anyone and everyone in that society. Luxury items like televisions are cause for concern because children and young adults seem to stay transfixed to such a medium. Hours of easy viewing with addictive story-line shows are what causes people of all ages to become glued to the tube. The extended time wasted by sitting and not getting much needed exercise leads to health problems later on in life, such as backaches, obesity, and a leniency toward procrastination. According to studies, e.g. the Huston-Stein project, the average child watches about 27 hours of television per week. In some cases viewing can reach as much as 11 hours a day on non-school days. Televisions have become less expensive, allowing more people to have these products...

Argumentative Speech on Human Cloning

Argumentative Speech on Human Cloning Argumentative Speech on Human Cloning Human Cloning speech: Human cloning involves the creation of a generically identical copy of a human. It does not usually refer to the reproduction of human tissues or cells or to the monozygotic multiple births. The ethics of cloning is usually a controversial issue. The term cloning is normally used to refer to artificial human cloning (Almeder 1). Human cloning practices normally raise concerns that are related to ethics. There are those individuals who argue that the practices are not whereas there are also those who are for the practices (Pinon 507). Ethical views against Human Cloning There are those individuals who argue that human cloning destroys the unity of parenthood and marriage. Issues like divorce, contraception, vitro fertilization, and extramarital sex ends up affecting the unity of families. Human cloning can create another problem to the unity that normally exists in Christian marriages. This is because the clone with be denied the chance to feel the love of parents (Sherlock and John 573). There are also those people who argue that cloning human beings will turn them into commodities (Sherlock and John 573). This is because the cloning subjects are referred to as things. A cloning child is a technological project. The child is normally subject to quality control. Treating a person as a thing has become common in our societies. This practice is destructive and immoral. Cloning a child will lead the child being treated as someone’s asset or commodity and not a human being. This is because the child will be perceived as made and not born hence the child might not be treated with respect (Pinon 507). The cloning of human beings is also dangerous. There has only been one success in sheep cloning. This was after failing for 276 times. Cloned human embryos have been killed in research laboratories (Pinon 507). Consequently, genetic screenings are normally undertaken together with cloned tissues from human. Any embryo that does not pass is normally killed. Due to this, many people argues that cloning has negative aspects to human beings (Sherlock and John 576). Another ethical issue with regards to human cloning is that, it is an assault to human procreation (Pinon 506). Assisted reproductive technologies are affronts to human dignity. This is because cloning leaves does not prove human procreation. It is a completely artificial reproductive technology (Pinon 506). Cloning is also a violation of the conjugal union dignity (Sherlock and John 576). In normal circumstances, a child is a sure proof of love the parents bestows on it. The influence and the indication of God’s love is destroyed when a child’s life is created in the laboratory (Pinon 506). Those who are involved in cloning human beings may also be played God. This is because it is only God, and only Him who is our maker (Sherlock and John 576). Those who are engaged in researches to find ways so as to clown human beings will be practicing God’s work. Religious leaders do not agree with cloning as they believe that a human being can only be made by God and not fellow human beings (Sherlock and John 576). Arguments for Human Cloning There are also those individuals who argue that human cloning is not unethical or a bad practice. They argue that cloning can be used to counter infertility and/or genetic diseases. They argue that human cloning can be a solution for those individuals who have infertility problems because they can be able to get children through the process. Those who are infertile can be able to get preferable donors eggs. They also argue that the process is a little different from the birth of identical twins. Cloning has also been argued that it meets deep human desire to reproduce. Those who advocate for cloning of human being also argue that what matters is how the child is treated after birth (Pinon 510). If you need a 100% original argumentative speech essay written by professional writers contact and buy a speech online on any topic you need!

Revenue management in Hotel industry Essay Example | Topics and Well Written Essays - 500 words

Revenue management in Hotel industry - Essay Example identified three conditions which would be necessary for revenue management: there should be adequate fixed resources for sale; the resources should be perishable; and customers should be willing to pay different prices for the resources. Hotels sell rooms as fixed inventory which are highly perishable and attract different prices depending on size, location and availability of unique features. Appropriate forecast enhances identification of cost drivers leading to development of appropriate measures of performance. It would enable an organization understand how operational drivers affect its financial performance outcomes. As budget forecasts are highly dependent on demand and supply, hotels should consider their room occupancy and the charged rates should increase with increase in reservations. But in practice, this does not happen and Salerno (2012) argues that most hoteliers would blindly set rates for future and then get disappointed. Poor accuracy of budgets still remains a problem in many organizations. When forecasts are made way above or below the budget, the organization risks making bad decisions based on the incorrect projections. This would also cause the management to pay less attention to budgets as they become unreliable and not trusted. Generally, inaccurate forecasts significantly affect revenue management system performance as the organization will suffer lack of proper planning (Weatherford & Kimes, 2003). When the forecasts are set so high, Hayes and Miller (2011) argue that the forecast then becomes a motivational tool for increased performance and not a revenue management tool. However, the authors note that no organization should seek to make inaccurate forecasts. These inaccuracies would be a result of deriving facts from poor tools of budgeting such as spreadsheets fed with wrong formulae. Limited time for employees to come up with good projections and their subsequent lack of motivation could also be a reason. Additionally, sidelining